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Loran
(n) a long-range
navigation system
used to establish
position and
optimal direction.

Robyn Vanek

Areas of Expertise: Customer satisfaction, attitude and usage, new product and concept development/refinement, research among teens and young adults, online research and quantitative tracking studies

Products and categories – financial services, packaged goods, retail and travel

Credentials: Joined Loran in 1992; became a Principal in 2002; over 15 years experience exploring client, category and marketing issues with Loran

Chairperson of QRCA (Qualitative Research Consultant’s Association), Chicago Chapter 1999-2001; Member since 1996

BS in Marketing from Washington University in St. Louis

Childhood Ambitions & Lifelong Dreams: Become an Olympic ice skater, have a beautiful flower garden, travel to all the National Parks & beyond

Why I Do What I Do: “I am inquisitive and analytical by nature. I believe good listening is more important than talking.”

Hidden Talents: Making jewelry, playing golf (particularly chipping and putting)

Off Hours Enjoyments: Slowing down to enjoy life in the Western Suburbs with my husband and two young children, squeezing in some “alone-time” when possible, playing golf, working on our long list of home improvement projects