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Loran
(n) a long-range
navigation system
used to establish
position and
optimal direction.

Rhea Keenan

Areas of Expertise: New product development, brand essence, brand positioning, copy assessment, ideation/brainstorming sessions, ethnographic, in-home and in-store research, projective techniques

Products and Categories – packaged goods (food, personal care, financial),retail and services; extensive experience with kids & teens

Credentials: Loran Adjunct Moderator since 1999

Prior experience – 20 years experience in account planning at DDB and Foote, Cone and Belding, elementary school teacher in the Chicago Public School system

MA in Education from Roosevelt University, BA in Comparative Literature from Brooklyn College

Childhood Ambitions & Lifelong Dreams: To be a ballet dancer and write a best-seller

Why I Do What I Do: “People never fail to be surprising and insightful if you just stop and really listen to them. I love listening for those moments!”

Hidden Talents: Movie buff and trivia expert (as long as the movie was produced before 1960)

Off Hours Enjoyments: Reading, travel and finding that great new sushi place