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Loran
(n) a long-range
navigation system
used to establish
position and
optimal direction.

Betsy Ahearne

Areas of Expertise: Brand equity and identity, new product development (including emotion-based sensory evaluations), packaging design evaluation and re-engineering, advertising communication, ideation and innovation, customer and employee satisfaction analysis, market and occasion-based segmentation analysis

Products and categories – natural and organic channels, health and wellness (including weight management), mainstream food/consumer packaged goods, and retail

Credentials: Loran Adjunct Moderator since 2006

Prior Experience – 20+ years in consumer research and insights; Vice President at C&R Research, International Account Executive for Sheraton Corporation, as a teenager worked as a disc jockey for Par King miniature golf course

BA in Sociology and Anthropology (minor in French Literature) from Middlebury College in Vermont

Childhood Ambitions & Lifelong Dreams: To climb all mountains over 14,000 feet in Colorado (12 more to go)

Why I Do What I Do: “I’m always curious. I like to get to the bottom of things. This job lets you be nosy. Plus, I generally see both sides of an issue.”

Hidden Talents: Speed-reading, making chocolate chip cookies, acting as a human GPS system

Off Hours Enjoyment: Spending time with my two daughters (mostly as their chauffeur), playing tennis and paddle tennis, golfing, reading, working on the Executive Board of the Women's Board of the Field Museum