Anne McCormack

Areas of Expertise: Brand essence, new product development, communication strategy development, service analysis, advertising development and communication checks, market opportunity analysis and trendsetter predictions, merchandizing analysis, in-store design analysis, decision making dynamics, in-store buying dynamics, business to business marketing and communication strategies, research among kids, teens, trendsetters, and market leaders

Products and categories – Apparel, packaged goods, gas & oil/automotive, energy, food, travel, insurance, banking

Credentials: Loran Adjunct Moderator since 2006; anchors Loran’s West Coast (San Francisco) presence

Previous Experience – Account Planner at Foote, Cone & Belding (San Francisco), Research Manager at McCann/Hakuhodo (Tokyo) and J. Walter Thompson (Chicago), as a teenager worked as a soda jerk (specializing in sundaes, root beer floats and thick malts)

BA in Economics from Ripon College

Childhood Ambitions & Lifelong Dreams: To be an Olympian (inspired in the 1st grade by a book about Olympic track star Wilma Rudolph)

Why I Do What I Do: “I love solving the puzzles of human nature – why do people do the things they do and what are the thought patterns that steer their lives?”

Hidden Talents: Making a fabulous salad with whatever happens to be in the fridge and pantry at the moment

Off-Hours Enjoyment: Tennis, yoga, reading, hanging with my family