Information, insights and strategic planning

Loran offers a full range of marketing navigation services. We are adept at both short-range or “closer in” projects requiring tactical navigation, as well as long-range initiatives that require a broad, strategic approach or multiple phases.

Specific areas of expertise:

  • Broad Based and Deep Dive Research
    • Category Landscape and Consumer Insights
    • Target Definition
    • Need State and Benefit Exploration
    • Customer Segmentation
    • Life Stages and Generational Cohorts
    • Brand Equity and Brand Value Proposition
    • Customer Satisfaction
    • Attitude and Usage
    • Trend Spotting
  • New Product Development
    • Concept Development, Screening and Optimization
    • Product Prototype Evaluation and Refinement
  • Brand Planning, Positioning and Brand Strategy
  • Communications Development, Assessment and Tracking
  • Packaging Development and Assessment
  • Marketing and Research Management/Consulting
    • Loran Life Raft™ – project development, management and data analysis for marketers drowning in work or looking to outsource marketing research functions
  • Client ideation and insight integration work sessions

A remarkable range of tools

Loran’s toolbox includes both the “tried and true” as well as innovative ways to uncover consumer insights and answer specific questions when exploring new products, new targets and new horizons.

Methodologies, tools and techniques we employ:

  • Focus Groups and In-Depth Input Sessions – in person focus groups, affinity groups, one-on-one interviews, dyad and triad interviews among a broad range of audiences (customers, employees, executives, industry experts, etc.)
  • Onsite, In-Store and In-Home Interviews and Ethnographies – exploring customers on their home turf
  • Survey Research – phone, in-person and online with highly sophisticated statistical and modeling applications
  • In-Depth Telephone Interviews and Telephone Focus Groups
  • Loran OnBoard™ – online focus groups, consumer discussion boards, blogs, "E-ethnographies," texts and tweets (real world and real time reporting from the consumer front lines)
  • Loran HyBridge™ – “quali-quant” research using multiple methodologies and moderators to provide both breadth and depth of results in a compressed timeframe
  • Loran Value Vector™ – proprietary approach for assessing a brand’s value proposition
  • Consumer Panels – assessing consumer habits, reactions and attitudes throughout a developmental process